Our Story

Pulled Oats® is a Finnish innovation created by Maija Itkonen and Reetta Kivelä. From the very beginning, they knew that if they wanted to create the food that was going to change the world, it would have to be healthy, easy to prepare and – most importantly – mouth-wateringly delicious.  And voila!

Pulled Oats® is completely plant-based and super yummy, made with just five simple ingredients: oats, yellow peas, faba beans, rapeseed oil and salt.  Pulled Oats® is made by mechanically heating and abrading the ingredients – absolutely no additives are included in the ingredient list.

So how did this whole oat thing get started?

It all started at 10,000 feet.