Our Story

Pulled Oats® by Gold&Green Foods is a Finnish innovation created by Maija Itkonen and Reetta Kivelä. From the very beginning, they knew that if they wanted to create the food that was going to change the world, it would have to be healthy, easy to prepare and – most importantly – mouth-wateringly delicious.  And voila!

Pulled Oats® is a delicious plant-based protein made from the natural goodness of golden oats and green legumes. The ingredient list is short & simple: Nordic oats, faba bean and pea protein, oil & salt. Rich in goodness, free from compromises.


So how did this whole oat thing get started?

It all started at 10,000 feet.