Our Story

Pulled Oats® is a Finnish innovation created by Maija Itkonen and Reetta Kivelä. From the very beginning, they knew that if they wanted to create the food that was going to change the world, it would have to be healthy, easy to prepare and – most importantly – mouth-wateringly delicious.  And voila!

Pulled Oats® is a delicious plant-based protein made from the natural goodness of golden oats and green legumes. The ingredient list is short & simple: Nordic oats, faba bean and pea protein, oil & salt. Rich in goodness, free from compromises.

So how did this whole oat thing get started?

It all started at 10,000 feet.


Fighting climate change doesn’t have to be hard. Pulled Oats® is easy to use in the everyday meals you love. And you’ll actually lower greenhouse gas emissions just by eating more plant-based – even if you don’t change any other part of your everyday life.


You’re not giving anything up by giving up a little meat. Pulled Oats® is the perfect protein for any body – even the biggest, strongest and hardest-working. Plus, it’s super easy to use Pulled Oats® to make healthy meals that are melt-in-your-mouth good.


A better world, one meal at a time. Pulled Oats® is the best way to make all the meals you’ve loved since you were a kid without changing anything – well… except the world of course.