The revolutionary plant-based protein Pulled Oats® is now available across the USA via Sysco Corporation (NYSE:SYY), the leading global foodservice distribution company


Gold&Green Foods Ltd is making history in the Scandinavian food industry. Starting today, the company’s hero product, Pulled Oats®, is available in the American food service market via Sysco, the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Sysco, the world’s largest broadline food distributor, serves more than 650,000 customer locations in more than 90 countries around the world. In its fiscal year 2019, Sysco generated sales of more than $60.1 billion.

Pulled Oats® will be introduced to the U.S. market as part of the popular Sysco Simply™ brand family. The product, called Sysco Simply™ Plant Based Protein Pulled Oats™,  will be introduced nationwide through the ‘Cutting Edge Solutions’ program, which is Sysco’s platform for launching novel, exclusive food products.  

Pulled Oats® is a revolutionary Finnish innovation. This delicious plant-based protein, made from oats, beans, and peas, is known for its high protein quality and quantity, and clean short ingredient list. Pulled Oats® is a versatile cooking ingredient made for everyone – vegans and meat-lovers alike. 

Pulled Oats® becomes more and more International

The product Pulled Oats® has been a true success: Since its launch in 2016, it has made millions of people happy in their home kitchens and as a menu item across thousands of restaurants. Pulled Oats® is already a staple in Finland, and it’s already sold in the food service sector in Sweden, Norway, Denmark, Holland, Belgium, Spain,  the UK and Ireland. Pulled Oats® was launched in the retail market in Holland in June of 2019. 

Gold&Green Foods CEO and co-founder Maija Itkonen says: “We are very excited to open the U.S. market with our innovation, as the plant-based market is currently booming! The plant-based protein market was estimated to account for a value of USD 18.5 billion in 2019 and is projected to reach a value of USD 40.6 billion by 2025. Working with Sysco has been smooth and straightforward from early on, and it’s clear that we share the same values of high integrity, excellence and responsibility in everything we do.” 

“We are proud to be one of the few Finnish companies that have ever started U.S. operations on such a large scale.”

At the moment, the food industry is going through inspiring times. During the past few years, the range of proteins consumed has gone through an enormous transformation. Plant-based is becoming the new normal on dining tables around the world, and people are tremendously interested in expressing their values through food. For Gold&Green Foods, this change creates great opportunities: “We want to make the world a better place, one meal at the time,” says Maija Itkonen, “and with Sysco, we’re now closer than ever before”.

Anita Laxén
Paulig Group
Director, Communications
Phone: +358 40 770 0873

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Hallo, meine Frau und ich wir sind begeistert! Wir sind beide 58 Jahre alt und sind dabei unsere Ernährungsgewohnheiten zu verändern - weg von Fleisch und Fleischprodukten. Sehr gern würden wir Ihre Produkte testen. Wissen aber nicht wie und wo wir diese bestellen können!? Vielleicht können Sie uns einen Shop nennen!? Wir wünschen Ihnen weiterhin viel Erfolg!!!! Besten Dank und freundliche Grüße Ralf + Susanne Gibhardt D-34277 Fuldabrück



Hi! Our Pulled Oats® has been on the shelves in METRO Cash&Carry in Berlin, Korntal, München, Düsseldorf and Hampur! You might still find our products from there. :) Oona/G&G-team