About us

Pulled Oats® is a Finnish innovation created by Maija Itkonen and Reetta Kivelä. From the very beginning, they knew that if they wanted to create the food that was going to change the world, it would have to be healthy, easy to prepare and – most importantly – mouth-wateringly delicious.  And voila!

Pulled Oats® is completely plant-based and super yummy, made with just five simple and wholesome ingredients: oats, yellow peas, faba beans, cold-pressed canola oil and salt.  Pulled Oats® is made by mechanically heating and abrading the ingredients – absolutely no additives or chemicals are used in any part of the process.

So how did this whole oat thing get started?

It all started at 10,000 feet.

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EASY

Fighting climate change doesn’t have to be hard. Pulled Oats® is easy to use in the everyday meals you love. And you’ll actually lower greenhouse gas emissions just by eating Pulled Oats® – even if you don’t change any other part of your everyday life.

FILLING

You’re not giving anything up by giving up a little meat. Pulled Oats® is the perfect protein for any body – even the biggest, strongest and hardest-working. Plus, it’s super easy to use Pulled Oats® to make healthy meals that are melt-in-your-mouth good.

DELICIOUS

A better world, one meal at a time. Pulled Oats® is the best way to make all the meals you’ve loved since you were a kid without changing anything – well… except the world of course.


DID YOU KNOW THAT
YOU CAN DECREASE YOUR
CARBON FOOTPRINT BY 5-50%
JUST BY CHANGING WHAT YOU EAT?

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The #Oatstanding campaign

The #Oatstanding campaign is all about encouraging and challenging people to diversify their diets by making Pulled Oats® products part of their everyday meals. Oats are good for you, good for your taste buds and good for the planet. Ready to go all in and all oat? Take the challenge and swap the meat you’d normally use in pasta, lasagna, tacos and more with delicious and nutritious Pulled Oats® products.

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